That’s how we know that if you are not intentional, visible and profitable your business will fail, and your life will fall apart.
Here's a classic example — let's say your fridge gets busted... uh oh! That basically means all your food spoils if you don't do anything about it... and you need to do it TODAY! If not, you lose everything! (well, all your food)
You see an ad on TV, or the newspaper, or your Facebook feed for a 50% OFF sale for a refrigerator near your area. What do you do? You pretty much head there and buy it right away regardless of the price.
This truly boils down to those two components that you need: